The Real Estate Investing Podcast He Quit House Flipping for Land… Then Made $1.5M! (HERE'S HOW)
Mar 18, 2025
Mike DeFrancis, a former chemical engineer turned land investor, shares his journey from house flipping to amassing a $1.5M profit in just a year. He discusses his marketing strategies, including PPC and cold texting, that fueled his growth. Mike reveals his pivot to entitlement projects and his ambitious goal of reaching $4–$5M in profits by 2025. He highlights the importance of community in land investing and provides valuable insights for newcomers, emphasizing the vast opportunities available across the U.S.
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First Big Land Win
- Mike bought 12.5 acres in Colleton County for $30K and double-closed it to an investor for $60K.
- He then bought adjacent ownership for $1K and sold that too, realizing land matched build profits faster and cheaper.
Land Offers High Return Efficiency
- Selling dirt matched the profit of a build while using a quarter of the capital and time.
- That efficiency drove Mike to scale land as his core business.
Scale Marketing With Spend Control
- Start marketing modestly and scale: Mike began with ~$5K/month and grew to ~$18K/month.
- Focus spend on the channels that match your lead quality and underwriting capacity.
