He Quit House Flipping for Land… Then Made $1.5M! (HERE'S HOW)

In this episode, Ron Apke sits down with Mike Defrancis, a former chemical engineer who went all-in on land investing—scaling to $1.5M in profit in just a year.Mike shares why he ditched house flipping, how he finds high-profit deals, and the marketing strategies that helped him grow fast. He also breaks down his shift to entitlement and minor subdivide projects, with a $4M-$5M goal for 2025. If you’re looking to escape the W2 grind or scale your land business, this episode is a must-watch. As Mike says, “It’s a huge country; a blue ocean of opportunity. You’re going to find a deal. Period.”

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0:00 Intro0:29 Real Estate Background3:34 Transition from W24:52 House Flipping & Wholesaling7:30 First Land Flipping Deals10:58 Acquisition Strategy14:10 Thoughts on Competition16:27 Marketing Strategies19:17 Outsourcing Strategy21:27 PPC Marketing24:10 Goals & Business Changes for 202529:34 Entitlement Process34:21 Targeting Criteria41:11 Advice for Land Investors