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Entrepreneurs on Fire
Stop Underselling Yourself with Robin Waite: An EOFire Classic from 2021
Mar 24, 2024
In this podcast, Robin Waite discusses the importance of confidently pricing your services, avoiding undervaluing yourself. He emphasizes setting prices based on value, not hours, and advocates for productizing services. The episode also explores unconventional business strategies, CRM for startups, and optimizing pricing for maximum profit. It concludes with encouragement to value your worth and charge fearlessly.
29:38
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Quick takeaways
- Set prices based on business goals, not competitors, to attract clients and succeed.
- Transition from hourly rates to fixed fees based on value for better client satisfaction.
Deep dives
Don't Follow the Crowd in Pricing
In the podcast, the speaker emphasizes the importance of not pricing based on what competitors charge. Using examples of local service providers, the speaker explains that pricing like competitors can be a mistake. Instead, setting prices based on business goals is recommended. The speaker highlights that being the most expensive while offering excellent services can attract clients and lead to a successful business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode