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Stop Underselling Yourself with Robin Waite: An EOFire Classic from 2021

Entrepreneurs on Fire

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Strategic Pricing for Business Success

The chapter emphasizes the importance of strategic pricing choices in business to avoid undervaluing services. It showcases the consequences of pricing based on hours versus value delivered and advocates for setting prices based on the value provided. The discussion also touches on the concept of productizing services over hourly rates to increase prices incrementally based on results.

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