The Futur with Chris Do 115 - The Business of Sound Design — with Dallas Taylor
Jan 6, 2021
Dallas Taylor, a talented sound designer and Creative Director of Defacto Sound, shares his journey and insights on the often-overlooked art of sound design. He explains why sound is as vital as any other sense in storytelling. The discussion delves into the business side of sound, including sonic branding and client engagement techniques. Taylor highlights the importance of authenticity and collaboration in creating immersive experiences. He also addresses the impact of contemporary noise on our natural soundscapes and the value of active listening.
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Sound's Emotional Impact
- Sound design significantly impacts viewer emotions. High-budget films often stand out due to detailed soundscapes, making viewers forget they are looking into a "window frame".
Sound Design First
- For a Nike commercial, Dallas Taylor's team created the sound design before filming.
- This allowed actors, cinematographers, and editors to work with a sonic blueprint, resulting in a smoother production process.
Sound Design as Problem-Solving
- Sound design is a problem-solving process, particularly in specialized projects like car commercials.
- For the Ford Bronco campaign, the team had to innovate due to the lack of pre-existing engine sounds.