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115 - The Business of Sound Design — with Dallas Taylor

The Futur with Chris Do

CHAPTER

The Art of Sonic Branding in Automotive Advertising

This chapter explores the complexities of sound design in sonic branding, showcasing the relaunch project of the Ford Bronco. It highlights the challenges of recording authentic engine sounds from a decade-old model and the collaborative efforts to emotionally engage the audience through precise auditory design.

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