

50% of People Cheat: The Real Reasons Why + What To Do Next
Jul 30, 2025
Join Tammy Nelson, a board-certified sex and couples therapist and author of six relationship books, as she unpacks the complex world of infidelity. She reveals common myths about cheating, the differences in motivations between men and women, and the key resources vital for maintaining a relationship. Listen for actionable advice on rebuilding trust, enhancing intimacy, and navigating whether to stay or leave after betrayal. With insights on communication and emotional connection, this conversation transforms how we view love and fidelity.
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Redefining Cheating Today
- Cheating's meaning is now ambiguous due to technology and different relationship expectations.
- Couples must explicitly define what cheating means to them to avoid misunderstandings.
Shame Drives Cheating
- People cheat to become someone else due to guilt and shame about parts of themselves.
- Greater honesty and vulnerability with your partner lowers the chance of cheating.
Four Core Relationship Resources
- Four key relationship resources are time, attention, affection, and sex.
- Jealousy and affairs often stem from lacking one or more of these resources.