196: Dr. Paul Saladino - The Story of Lineage Provisions
Apr 3, 2024
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Dr. Paul Saladino and Dr. Anthony Gustin discuss their journey launching Lineage Provisions, a nutrient-dense, animal-based food brand. They delve into the pitfalls of convenience in food, the benefits of vitamin K2, and the challenges of sourcing high-quality ingredients. Their small batch, regeneratively raised beef sticks stand out, with future product launches in the pipeline based on feedback from listeners.
The air drying process used in crafting the meat sticks preserves nutrients naturally without harmful additives.
Commitment to sourcing 100% grass-fed beef highlights a dedication to quality and transparency in ingredient selection.
Challenges faced in ensuring transparency and integrity in the meat industry drive a new standard for quality and trust.
Artisanal craftsmanship and meticulous sourcing set a new benchmark in meat snacks, emphasizing excellence in every detail.
Customer feedback plays a pivotal role in shaping future product development, fostering innovation and tailored offerings.
Deep dives
Unique Air Drying Process: Commitment to Quality
The meat sticks are crafted through a meticulous air drying method, distinct from the usual curing process. This innovative technique involves air drying the sticks at a consistent 78 degrees Fahrenheit for five days, ensuring a fresh and natural preservation without the need for excessive preservatives.
The commitment to sourcing the highest quality ingredients is evident in the use of 100% grass-fed, grass-finished beef from regeneratively raised farms in Australia and the US. This attention to sourcing emphasizes the importance of providing a superior product free from synthetic additives or feedlot compromises.
Transparency and Integrity: Challenging Industry Norms
The podcast episode delves into the challenges faced when seeking transparency and integrity within the meat industry. By scrutinizing sourcing practices and rejecting conventional methods, a new standard of quality is set to challenge existing norms and improve consumer trust.
Artisanal Craftsmanship: Elevating Meat Snacks
Through a blend of artisanal craftsmanship and a relentless pursuit of excellence, the meat sticks represent a new standard in meat snacks. The dedication to detail, from sourcing to production, underscores a commitment to delivering an exceptional product that stands out in a saturated market.
Quality and Preservation Standards in Production
The podcast episode discusses the high quality and preservation standards maintained in the production process of a specific food product. The speaker emphasizes the use of air drying as a preservation method without the need for harmful additives like nitrates and celery powder. The focus is on ensuring the product stays fresh without compromising on nutrition or taste, showcasing a commitment to quality and natural preservation methods.
Transparency and Organic Certification
The discussion delves into the challenges and considerations regarding organic certification for food products. The podcast explains that while the farms sourcing the ingredients may surpass organic standards with sustainable and regenerative practices, obtaining official organic certification entails significant costs and complexities. The emphasis is on prioritizing quality beyond standard certifications and maintaining transparency about sourcing practices to ensure the highest product standards.
Customer Feedback and Future Product Development
The episode addresses the importance of customer feedback and engagement in shaping future product development. The speaker highlights the value of listening to customer preferences and requests to drive innovation and expand product offerings. The emphasis is on creating a collaborative relationship with consumers to tailor products to their needs and preferences, showcasing a commitment to continuous improvement and customer satisfaction.
Company Values and Ethos
The podcast reflects on the core values and ethos of the company behind the food product, emphasizing a commitment to quality, transparency, and customer-centric approach. The discussion highlights the team's dedication to creating products of utmost quality while maintaining ethical sourcing practices and fostering consumer trust. The focus is on building a brand that prioritizes integrity, sustainability, and customer satisfaction in every aspect of its operations.
Future Product Line and Innovation
The episode teases upcoming product developments and innovation within the food brand, hinting at a diverse and unique product line in the pipeline. The speaker invites audience input and suggestions for future products, promising exciting releases that prioritize taste, quality, and nutritional value. The emphasis is on continual innovation, transparency, and responsiveness to consumer preferences to deliver a range of products that meet varied needs and preferences.
Dr. Paul Saladino, double board-certified MD, author, and host of the Paul Saladino MD podcast, chats with Dr. Anthony Gustin about the journey and launch of their new brand: Lineage Provisions.
Sparked by their desire to make foods they want to eat and feed their loved ones, they set out to create an animal-based food company with the highest standards for nutrient-density, taste, and transparency.
But as you’ll hear in this behind-the-scenes peek, the journey wasn’t easy. After two years and 50+ formulas, Dr. Saladino and Dr. Gustin are now proud to offer the best meat snack the world has ever seen.
Tune into this episode to hear:
How the “Quest for Convenience” ruined our food supply and eating habits
What some meat producers hide behind grass-fed labels
Why the “naturally occurring” nitrates and nitrites in celery powder may not be any better for us
The incredible health benefits of vitamin K2 and where to get it in your diet
What inspired Dr. Saladino and Dr. Gustin’s collaboration
How they vet farmers, suppliers, etc., to bring their products to market
The proprietary air drying process they engineered to preserve nutrients
Why their small batch, 100% regeneratively raised, grass-fed and finished beef & organ meat sticks are unmatched by competitors
Their ideas for the next product launches (based on your feedback!)
Q&A session, including why you won’t find Lineage Provisions in grocery stores yet, what the beef and organ sticks taste like, whether kids like them, and more!
