Diane Whiddon, a brand strategist and founder of SwayRise Creative, discusses her journey into integrating AI into branding. She reveals how AI illustration and photo services addressed a growing demand among her clients. Diane also shares insights on value pricing, focusing her business strategy, and the ethical implications of AI in branding. With a comparison of AI photo shoots to traditional methods, she highlights the efficiency and cost-effectiveness of her new offerings. Her experience illustrates the importance of adapting to technological advances for business success.
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question_answer ANECDOTE
Discovery Call That Changed Everything
Diane remembered the discovery call with Jonathan as the turning point that clarified her business focus.
He reframed her AI interest into a coherent offering and called her "sophisticated," which impressed her.
insights INSIGHT
Focus Converts Ideas Into Sellable Products
Focusing one offering solved Diane's scattered business energy and unlocked momentum.
She converted that clarity into a book idea and course material around branding plus AI.
volunteer_activism ADVICE
Teach Before You Write The Book
Teach your book material before writing the book to vet what resonates.
Use course feedback to shape a better final book and sellable product promptly.
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Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
Ditching Hourly