Diane Whiddon

Diane Whiddon, a brand strategist and founder of SwayRise Creative, discusses her journey into integrating AI into branding. She reveals how AI illustration and photo services addressed a growing demand among her clients. Diane also shares insights on value pricing, focusing her business strategy, and the ethical implications of AI in branding. With a comparison of AI photo shoots to traditional methods, she highlights the efficiency and cost-effectiveness of her new offerings. Her experience illustrates the importance of adapting to technological advances for business success.