How an entrepreneur went from 1 to 37 locations! | CEO of Gregorys Coffee
Oct 10, 2023
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CEO of Gregory's Coffee, Gregory Zamfotis, joins GaryVee to talk about entrepreneurship, his journey, and the collaboration with VeeFriends for Pumpkin Spice Chai Latte. They discuss growing up in entrepreneurial households, the value of hard work, attention to detail in retail and restaurants, balancing micromanaging and leadership, the collectability of V-Friends trading cards, and the importance of passion and unique customer experience in the coffee industry.
Passion and genuine dedication are crucial for success, not just chasing money.
Collaborations should align with brand values and aim to enhance both parties' reach.
Deep dives
Passion and Dedication as the Key to Success
Gregory's Coffee founder, Gregory Zamphotis, emphasizes the importance of having a genuine passion and dedication for what you do. He believes that chasing money alone is not a recipe for success, but rather, being deeply invested in your work and genuinely caring about the quality and experience you provide. This approach has driven Gregory to consistently put in the extra effort, ensuring that the coffee, service, and overall experience at Gregory's sets them apart from others in the industry.
Seeking to Differentiate and Stand Out
Gregory's Coffee prides itself on seeking to do things differently and stand out from the competition. They focus on delivering delicious coffee quickly, with excellent customer service, and in a clean environment. For Gregory, it is important to combine all these elements to create a unique and memorable experience for their customers. This commitment to standing out has guided Gregory's Coffee's decision-making, from their menu offerings to their collaborations and partnerships.
The Value of Collaborations
Collaborations, according to Gregory, need to make sense and align closely with the values and vision of the brand. He believes that collaborations should aim to enhance and expand the reach of both parties involved, rather than being purely transactional. Gregory's Coffee has experimented with various collaborations, both with influencers and brands, to offer unique products and experiences to their customers. They have learned that prolonged and continuous collaboration efforts tend to be more effective in driving lasting impact and customer engagement.
The Power of Vertical Integration and Quality Control
Gregory's Coffee places a strong emphasis on vertical integration and maintaining control over their supply chain and quality. They make everything in-house, from baking their own pastries to brewing their own chai. This approach allows them to have full control over the ingredients and ensure that they consistently deliver top-notch quality to their customers. Gregory's commitment to quality and attention to detail have contributed to their success in providing a unique coffee and dining experience.
Super excited about today's episode of the podcast, where we did a podcast episode at the Gregorys Coffee Headquarters right here in New York City! We talk with the CEO of Gregorys Coffee Gregory Zamfotis himself about all things entrepreneurship and the announcement of our Pumpkin Spice Chai Latte collab featuring the one and only VeeFriends Jolly Jack-O! Gregory's story is very similar to my journey in America and starting a business. You're really going to learn a lot from this episode and don't forget to check out a Gregorys Coffee near you and get some exclusive VeeFriends collab gear! Check out the full details here as well: https://garyvee.com/jollyjacko
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