The GaryVee Audio Experience How an entrepreneur went from 1 to 37 locations! | CEO of Gregorys Coffee
Oct 10, 2023
Gregory Zamfotis, CEO of Gregory's Coffee, shares his inspiring entrepreneurial journey from the food business to establishing a thriving coffee chain across several states. He discusses the pressures of academic success versus following one's passion and the challenges of leadership in the coffee industry. Gregory highlights the importance of authentic collaborations, showcasing a delightful pumpkin spice chai latte partnership with VeeFriends. He also reflects on the emotional connections entrepreneurs have with their ventures and the joy of blending nostalgia with business.
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Early Entrepreneurial Exposure
- Gregory Zamfotis grew up in an entrepreneurial household, watching his father run various food businesses.
- He worked for his father from a young age, doing deliveries and odd jobs, gaining valuable experience.
From Law to Food
- While working his first law job, Gregory realized he lacked passion for it and preferred the food industry.
- He convinced his father to let him manage one of his sandwich shops, leading to increased business.
Observational Expertise
- Gary Vaynerchuk observes details in businesses that others miss, due to his experience in the field.
- He analyzes POS systems, store cleanliness, foot traffic, and signage effectiveness.
