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ICYMI: When CEOs Post About Workers Who “Coast”

Jun 11, 2025
Dive into the drama as a millennial CEO's TikTok rant about clock-watching employees sparks uproar. Explore how social media is reshaping workplace culture and the often chaotic dynamics between bosses and workers. Discover the absurdity of high-profile feuds and the disconnect that can arise when executives share their views online. This discussion sheds light on the blend of branding and employee morale in the age of viral moments, questioning whether CEOs should speak out or listen up.
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ANECDOTE

Set Active's Workplace Issues

  • Set Active CEO Lindsay Carter announced layoffs and restructuring that replaced the social media team with a "Super Set" of creatives.
  • Former employees described the company as toxic with zero work-life balance and messy politics.
INSIGHT

CEO's Tone-Deaf TikTok

  • Lindsay Carter's TikTok criticized workers who leave right at 5 p.m. as "coasting," sparking backlash.
  • This tone-deaf message insulted employees and customers who prioritize work-life balance.
INSIGHT

Current Employees Respond to Drama

  • Current Set Active social team created a playful TikTok acknowledging the controversy.
  • New social media manager defends workplace but has only worked there three months.
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