ICYMI: When CEOs Post About Workers Who “Coast”
Slate Daily Feed
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Workplace Drama and Branding in the Social Media Age
This chapter explores how workplace controversies and public scrutiny have become intertwined with branding strategies, drawing parallels to viral marketing tactics. It discusses the impact of social media on CEOs’ roles and the implications for workplace culture, while examining the phenomenon of public figures facing backlash as an avenue for both notoriety and engagement.
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