Sales Leadership Podcast Episode 316: Gal Aga, CEO of Aligned :Helping Your Sales Team Dance with Flawless Alignment
Jun 4, 2025
Gal Aga, the co-founder and CEO of Aligned, shares insights from his 17 years in B2B SaaS sales. He addresses how sales teams can simplify buying, highlighting the role of digital deal rooms in fostering alignment and revealing hidden stakeholders. Gal emphasizes the shift from selling to project-managing deals and advocates for a buyer-centric approach to sales processes. He also discusses the importance of adapting strategies for varying buyer contexts and using mutual action plans effectively to enhance success rates.
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Buyers Avoid Bad Sales Experiences
- Buyers prefer to avoid sellers because most sales experiences make buying hard instead of easy.
- Gal Aga says buyer enablement — organizing the buying journey with a customer-facing deal room — fixes that asymmetry.
Train Reps To Project-Manage Deals
- Teach reps project management skills to run deals, not just scripts and demos.
- Gal Aga advises training reps to create mutual action plans and act as extensions of the buying group.
90-Day $440K Deal By Facilitating Buying
- Gal recalls an AE who closed a $440K deal in 90 days by acting as a buying-process consultant.
- The AE focused on mutual action plans and tailored business cases instead of product pushing.