The Penguin Podcast

How Penguin Books turned the UK into a nation of readers

Jul 29, 2025
Zainab Juma, Head of Brand at Penguin Books, joins bestselling author and activist Kate Mosse to celebrate Penguin's 90th anniversary. They discuss how Penguin democratized literature through innovative pricing and iconic branding. The conversation highlights pivotal moments like the obscenity trial of 'Lady Chatterley’s Lover' and the importance of diversity in publishing. They also touch on Penguin's initiatives to improve literacy and the lasting cultural impact of classic novels, showcasing a rich history of engaging readers across generations.
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ANECDOTE

Alan Lane’s Paperback Revolution

  • Alan Lane founded Penguin with a vision for quality literature affordable as cigarettes.
  • Within a year, three million paperbacks sold, sparking the paperback revolution in the UK.
INSIGHT

Penguin’s Role in Women’s History

  • Penguin’s rise coincided with social shifts empowering women post-WWI.
  • Affordable paperbacks made books accessible, supporting women’s expanding roles and independence.
ANECDOTE

Breaking Censorship with Lady Chatterley

  • Penguin deliberately challenged the 1960 Obscene Publications Act by publishing Lady Chatterley’s Lover.
  • The subsequent trial forced change in censorship laws, broadening readers’ rights.
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