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Zainab Juma
Head of Brand at Penguin Books.
Best podcasts with Zainab Juma
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Jul 29, 2025
• 55min
How Penguin Books turned the UK into a nation of readers
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Zainab Juma, Head of Brand at Penguin Books, joins bestselling author and activist Kate Mosse to celebrate Penguin's 90th anniversary. They discuss how Penguin democratized literature through innovative pricing and iconic branding. The conversation highlights pivotal moments like the obscenity trial of 'Lady Chatterley’s Lover' and the importance of diversity in publishing. They also touch on Penguin's initiatives to improve literacy and the lasting cultural impact of classic novels, showcasing a rich history of engaging readers across generations.
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