How Penguin Books turned the UK into a nation of readers
The Penguin Podcast
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The Evolution of Penguin's Iconic Branding
This chapter explores the creation of the iconic orange and white jacket design of Penguin Books, detailing the decision to select a penguin as their mascot. It highlights a crucial conversation that led to a playful branding choice, emphasizing its impact on the company's visual identity and cost-effective publishing strategy.
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