CNBC Sport NBC Sports president Rick Cordella 5/1/2025
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May 1, 2025 Rick Cordella, President of NBC Sports, shares insights on the evolving media landscape and the network's strategic focus on live sports. He discusses the recent acquisition of NBA rights, emphasizing its role in boosting viewer engagement. Cordella details the rise of live sports broadcasting and the impact of sports betting on attracting casual viewers. He also addresses the challenges of connecting with younger audiences while retaining long-time fans, along with NBC's plans to enhance sports viewing experiences through innovative strategies.
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Live Sports' Enduring Broadcast Edge
- Live sports retain high value despite changing TV habits, as urgency and communal viewing grow.
- Broadcast plus streaming offers a 20-30% reach advantage over streaming alone for major live events.
NBA Coverage Strategy Dual Platform
- NBC's NBA coverage splits between Peacock and linear, with significant games on both platforms.
- This dual approach maximizes reach and supports NBC's streaming and broadcast ecosystem.
Impact of Sports Betting on Viewership
- Sports betting increases casual audience engagement by deepening interest in game outcomes.
- While not dominant, it supports viewership growth for events like the Kentucky Derby.