
CNBC Sport
CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.
Latest episodes

Jun 5, 2025 • 27min
Curry Inc Extended Cut: Stephen Curry & Steve Kerr 6/5/25
In this CNBC Sport exclusive, Alex Sherman talks with Stephen Curry and Steve Kerr about business, basketball, leadership and legacy.

May 29, 2025 • 45min
RedBird Capital's Gerry Cardinale 5/29/25
Gerry Cardinale, founder of RedBird Capital Partners, discusses the rising asset inflation in sports. He warns investors about inflated valuations and explores new opportunities in women's sports leagues. The conversation dives into the shifting dynamics of sports media rights, including potential changes for the Super Bowl and the role of the United Football League. Cardinale emphasizes the need for innovation in sports investment, highlighting strategies to monetize franchises beyond traditional revenue streams.

May 22, 2025 • 41min
St. Bonaventure Men's Basketball GM Adrian Wojnarowski 5/22/2025
CNBC's Alex Sherman and Lillian Rizzo discuss the potential fallout of the House v. NCAA settlement, the video podcasting boom, the NFL's expansion of international games, and the health of NBA & WNBA ratings.Then, Alex speaks with Adrian "Woj" Wojnarowski about his shock career change from ESPN NBA Insider to general manager of men's basketball at St. Bonaventure University. They discuss the challenges of managing a mid-major college basketball program against the "Power Four" conferences, the state of NIL, developing successful student-athletes, why college sports is becoming more like the "old" NBA, improving the NBA regular season, and his ESPN successor Shams Charania.

May 15, 2025 • 19min
UConn's Sarah Strong & Boston Celtics exec Allison Feaster 5/15/2025
Alex Sherman talks with the mother-daughter team about the state of women's basketball and the impact of NIL.

May 8, 2025 • 11min
Ariel Project Level's Jason Wright 5/8/2025
CNBC's Brian Sullivan talks with Ariel Project Level's head of investments about the financial opportunities he sees in women's and youth sports.

4 snips
May 1, 2025 • 24min
NBC Sports president Rick Cordella 5/1/2025
Rick Cordella, President of NBC Sports, shares insights on the evolving media landscape and the network's strategic focus on live sports. He discusses the recent acquisition of NBA rights, emphasizing its role in boosting viewer engagement. Cordella details the rise of live sports broadcasting and the impact of sports betting on attracting casual viewers. He also addresses the challenges of connecting with younger audiences while retaining long-time fans, along with NBC's plans to enhance sports viewing experiences through innovative strategies.

Apr 24, 2025 • 25min
NFL's Christine Dorfler & Renie Anderson 4/24/25
Christine Dorfler, the Chief Financial Officer of the NFL, and Renie Anderson, the Chief Revenue Officer, share insights on the NFL Draft's evolution and its role in boosting fan engagement. They discuss the league's ambitious $25 billion revenue goal for 2027 amid global uncertainties. The conversation dives into expanding the NFL's international reach and the growing popularity of flag football, which is set to include in the Olympics. They also explore how evolving merchandising and media strategies will shape the league's future.

Apr 17, 2025 • 14min
WNBA's Cathy Englebert & Ally Bank CMO Andrea Brimmer 4/17/25
CNBC's Alex Sherman talks with WNBA's Cathy Englebert & Ally Bank CMO Andrea Brimmer about the future of women's sports, sponsorship, and the pay disparity.

Apr 10, 2025 • 25min
ESPN's NFL insider Adam Schefter 4/10/25
ESPN NFL Insider Adam Schefter has a candid conversation with Alex Sherman about his career journey, the pressures of the role, the importance of social media in sports journalism and the future of the NFL. Schefter tells Sherman, if Woj had waited until his contract expired rather than quitting early, Schefter may have taken over the NBA beat.

Apr 3, 2025 • 21min
LA Clippers president Gillian Zucker 4/3/25
CNBC's Alex Sherman talks with Gillian Zucker, LA Clippers & Intuit Dome president.They discuss what it's like to work for Clippers owner Steve Ballmer, the breakthrough technology used at the $2 billion Intuit Dome, the surprise impact of "The Wall" fan section on free throws, the push to streaming games, and the prospects for the Clippers in the NBA playoffs.