CNBC’s Alex Sherman sits down with NBC Sports President Rick Cordella to break down the company’s “legendary February,” as NBC holds the rights to three major tentpole events. They discuss the scale of the production, the strategy behind it, and how NBC plans to turn its massive investment into profits. Plus, men’s gold-medal snowboarding favorite Scotty James joins us to talk about the state of the sport and what to expect heading into the Olympic Games.
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