In this book, Professor Gad Saad explores the concept of happiness as a scientific fact that can be measured and achieved through specific strategies. He draws on scientific studies, ancient philosophies, and his personal experiences as a refugee from war-torn Lebanon to provide eight secrets for leading a good life. These secrets include living the life you want, the importance of resilience, having a career with a higher purpose than just a paycheck, the value of variety and playfulness, and the significance of choosing the right spouse. Saad argues that happiness is not a deliberate pursuit but rather a by-product of making sound decisions and adopting the right mindset, citing examples from his own life and the wisdom of philosophers like Aristotle and Viktor Frankl.
In 'The Consuming Instinct', Gad Saad delves into the evolutionary roots of human consumption, explaining how our biological heritage shapes our daily choices as consumers. The book highlights how innate evolutionary forces influence the foods we eat, the gifts we give, and the products we use to attract potential mates. Saad argues that most acts of consumption can be understood through four Darwinian drives: survival (preferring high-calorie foods), reproduction (using products as sexual signals), kin selection (exchanging gifts with family members), and reciprocal altruism (offering gifts to close friends). The book is informative and entertaining, making it a fascinating read for marketing professionals, advertisers, and anyone interested in the biological basis of human behavior.
This book addresses the gap in business scholarship by incorporating biological and evolutionary-informed theories. It features twelve chapters contributed by twenty-eight scholars from diverse academic disciplines, covering topics such as marketing, consumer behavior, advertising, innovation, negotiations, competition, cooperation, sex differences in the workplace, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. The book aims to provide a unified framework for understanding business issues through the lens of evolutionary theory, making it accessible to both academics and intellectually curious students of the business world.
Gad Saad discusses the concept of 'suicidal empathy' in his podcasts and public appearances, but it is not the title of a published book.
In 'The Parasitic Mind,' Dr. Gad Saad exposes the harmful effects of 'idea pathogens'—irrational and logically flawed ideas that are spreading through universities and enforced by the tyranny of political correctness. These ideas, Saad argues, are endangering fundamental freedoms such as freedom of thought and speech. The book is a call to action, encouraging readers to use critical thinking and courage to defend reason and intellectual freedom. Saad discusses various topics including university 'safe spaces,' gender ideology, postmodernism, and the decline of intellectual diversity in academia, all while advocating for the importance of questioning and challenging prevailing dogma[1][3][4].
This book by Gad Saad is the first academic work to demonstrate the Darwinian roots of a wide range of consumption phenomena. It maps consumption behaviors onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. The book explores how evolutionary theory explains various consumption behaviors, including mate choice, food preferences, gift giving, and dark side consumption such as pathological gambling and compulsive buying. It also discusses how media and advertising contents reflect our evolved human nature.
Original link: https://www.youtube.com/watch?v=1sNBxTl1WzI&t=11s
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This clip was posted on November 12, 2024 on my YouTube channel as THE SAAD TRUTH_1766: https://youtu.be/WP6KqABbFCU
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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.
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