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Evolutionary Psychology in the Business Sciences
Book • 2011
This book addresses the gap in business scholarship by incorporating biological and evolutionary-informed theories.
It features twelve chapters contributed by twenty-eight scholars from diverse academic disciplines, covering topics such as marketing, consumer behavior, advertising, innovation, negotiations, competition, cooperation, sex differences in the workplace, executive leadership, business ethics, store design, behavioral decision making, and electronic communication.
The book aims to provide a unified framework for understanding business issues through the lens of evolutionary theory, making it accessible to both academics and intellectually curious students of the business world.
It features twelve chapters contributed by twenty-eight scholars from diverse academic disciplines, covering topics such as marketing, consumer behavior, advertising, innovation, negotiations, competition, cooperation, sex differences in the workplace, executive leadership, business ethics, store design, behavioral decision making, and electronic communication.
The book aims to provide a unified framework for understanding business issues through the lens of evolutionary theory, making it accessible to both academics and intellectually curious students of the business world.
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Mentioned by Gad Saad as an edited book on evolutionary psychology in business sciences.
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