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Brian Potter, "The Origins of Efficiency" (Stripe Press, 2025)

Oct 28, 2025
Brian Potter, an infrastructure analyst and author of The Origins of Efficiency, dives into the crucial role of efficiency in shaping human civilization. He discusses how advances in production methods transformed industries, from the mass production of penicillin to innovations by Toyota and Tesla. Potter explains strategies to enhance efficiency, such as reducing waste and mechanization, while exploring the impact of AI on sectors like healthcare and education. His insights reveal the intricate connection between production efficiency and societal advancement.
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ANECDOTE

Startup Failure Sparked the Inquiry

  • Brian Potter joined a construction startup, Katerra, hoping to revolutionize housing production.
  • The venture failed and motivated him to study why some industries improve efficiency while others do not.
INSIGHT

Efficiency Defined By Falling Input Costs

  • Potter defines efficiency as reducing resources required so products get cheaper over time.
  • He focuses on inputs like labor, materials, energy, and overall cost rather than only speed.
ANECDOTE

Penicillin As Civilization's Story

  • Potter uses penicillin as an emblem of civilization's progress in making scarce goods abundant.
  • WWII mass-production efforts turned penicillin from tiny quantities into supply for entire Allied forces.
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