Brian Potter

Brian Potter, an engineer and author of *The Origins of Efficiency*, dives deep into the reasons why building homes remains prohibitively expensive in America. He discusses the stagnation of housing productivity since the 1970s and the failed ambition of prefab housing startups like Katerra. Potter explains the complexities of modular construction, emphasizing how customization and varied regulations drive costs up. He also considers the potential for future automation in construction to mitigate these challenges, offering a glimpse of hope for more efficient homebuilding.

Brian Potter, a structural engineer and writer at the Institute for Progress, dives into America's aircraft production during WWII. He shares how the U.S. became a manufacturing powerhouse, producing B-24 bombers in under an hour. Potter discusses the challenges of ramping up production, the balance of precision and improvisation, and the critical role of women in factories. He reflects on lessons from this era for today’s supply chain debates and defense readiness, highlighting the importance of preparation and proactive decision-making for future mobilization efforts.

Brian Potter, author of the insightful blog and newsletter Construction Physics, shares his profound understanding of the complexities in building and infrastructure. He emphasizes that ‘things are always more complicated than they seem,’ discussing topics like prefab construction, jet engines, and the evolution of energy technologies. With humility, he addresses misconceptions in shipbuilding and skyscraper speed, revealing intriguing contrasts in historical efficiency. Potter’s passion for detail enriches our appreciation of construction’s challenging yet fascinating nature.

Join Brian Potter, author of 'Construction Physics,' as he unpacks the escalating costs of building in America. He reveals how construction times have dramatically increased due to complex regulations, particularly in urban settings like New York City. The conversation dives into the decline of mobile homes and innovations like 'super trees' that could transform lumber quality. Potter also discusses the challenges facing drywall production and the potential of factory-built homes to reshape the housing landscape.

Brian Potter, a structural engineer and author of "Construction Physics," dives into the stagnation of construction productivity in America, despite advances in technology. He discusses the hurdles faced by modular construction and the pitfalls of relying on outdated methods. Potter also compares America’s efficiency in fracking to its struggles in building infrastructure, highlighting regulatory barriers and the complexities of urban projects. The conversation touches on the legacy of innovation at Bell Labs and the need for fresh strategies to overcome systemic inefficiencies.