Misleading Ultra Processed Label

A new report argues that the term 'ultra processed' is misleading and causing confusion and harm to trust in plant-based meats. The report suggests that there needs to be a differentiation between different types of ultra-processed foods and highlights that not all plant-based meats are the same. It also highlights that the association of ultra-processed with plant-based meats deters many Europeans from buying them. The report suggests that instead of demonizing all ultra-processed foods, a more nuanced approach is needed to determine the healthfulness of specific products.