The Marketing Book Podcast
488 Social Media Explained 3.0 by Mark Schaefer
May 17, 2024
Mark Schaefer, a bestselling author and marketing expert, discusses social media success in the AI era. Topics include evolving social media strategy, AI's impact, customer creation, authentic content, social media measurement, customer engagement, and joining marketing-focused communities. The conversation provides practical insights for modern marketers.
01:22:22
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Quality content is crucial for audience growth on social media.
- Publishing content on website before social media builds authority.
Deep dives
Importance of Creating Unmissable Content for Audience Engagement
Creating unmissable content that is consistent, helpful, thought-provoking, and entertaining serves as the key strategy for building a follower base. While shortcuts like buying followers may seem promising, true audience growth stems from high-quality, engaging content that resonates with the target audience.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
