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488 Social Media Explained 3.0 by Mark Schaefer

The Marketing Book Podcast

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Evolving Social Media Measurement and Relevance in the Digital Age

The chapter explores the evolution of social media measurement beyond just sales, highlighting the stages of marketing engagement from awareness to loyalty. It warns against the dangers of failing to adapt to digital transformation, advocating for relevance over traditional ROI metrics. The importance of a strong social media presence, especially in recruitment, and the necessity for regulated industries to overcome excuses and engage on social platforms are discussed.

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