

High Volume vs High Quality: The $1M Land Investor’s Dilemma (Podcast Ep#130)
4 snips Feb 13, 2025
In this discussion, Clay Hepler, a top-tier land investor known for his shift from high-volume to quality-focused operations, shares valuable insights on scaling a land investing business. He emphasizes the importance of making strategic decisions as you approach the $1M revenue mark, choosing between fewer high-quality deals and the advantages of a structured team. Clay also highlights the significance of understanding key metrics, adapting marketing strategies, and the benefits of mentorship and networking for sustainable growth in a competitive landscape.
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Market Is Getting More Competitive
- The land market is becoming more competitive and deals take longer to sell.
- Clay sees the choice as either exit the market or improve and adapt your business.
Make The $1M Decision Deliberately
- At ~ $1M gross you must choose between a high-volume or high-quality business model.
- Decide deliberately because each path requires different team, marketing, and risk profiles.
Contrast Between Volume And Quality
- A high-volume model spreads risk across many small parcels with more headcount and bigger marketing.
- A quality model targets fewer, larger deals with higher single-deal risk and lower headcount.