
TED Talks Daily My secret to creating real magic | Christina Tosi
Mar 1, 2022
Christina Tosi, the innovative founder of Milk Bar, shares her journey in the world of baking with infectious joy. She recounts her first food memory and the whimsical creations that define her bakery. Tosi emphasizes the importance of breaking rules to embrace creativity, drawing on her nostalgic influences and personal experiences. She also discusses how challenging conventions can lead to success in the food industry, showcasing the vital role of diversity and innovation in shaping culinary experiences.
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Sugar Babies Memory
- Christina Tosi's first food memory involves her mom giving her Sugar Babies in the car.
- This unexpected treat created a feeling of magic for young Christina.
Real Magic
- Real magic isn't an illusion but a transformation of the ordinary into the extraordinary.
- It connects us to the world, each other, and our existence, reminding us to let light in.
Grandmothers' Baking
- Tosi's grandmothers baked as a way of breaking the rules, sharing treats with unexpected people.
- Witnessing the joy their baking gave inspired Tosi to bake as her way of making magic.

