Join Evelina Kaganovitch, an expert in email welcome sequences and creative copywriting, as she shares her journey from freelance writing to mastering digital marketing. She highlights the pitfalls of generic welcome emails and emphasizes the art of storytelling in engaging subscriber connections. With impressive metrics under her belt, Evelina reveals her strategies for crafting compelling subject lines, nurturing smaller audiences, and the human touch that transforms communication. Tune in for insights that promise to elevate your email marketing game!
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question_answer ANECDOTE
Personalized Welcome Sequence Success
Evelina rebuilt a welcome sequence for a marketing agency led by a husband-wife team by making it personal and relatable.
She used plain text format and included updated life stories to enhance connection and eventually introduce offers.
volunteer_activism ADVICE
Encourage Replies to Boost Deliverability
Include questions in emails to encourage replies and warm up your list making it more friendly.
Higher reply rates improve your email deliverability score, helping your emails land in inboxes instead of spam.
volunteer_activism ADVICE
Value First, One Goal Per Email
Lead your emails with value and build a personal connection before pitching your offer.
Use one email per goal or story and gradually build trust before making a sales pitch.
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When you turn a prospect into a customer, are you delivering and getting the most value you can?
A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it.
Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and pay attention:
a 64% average open rate on win-back email campaign for marketing agency
A 7.6% increase in article views over the last 90 days for personal brand
A 20-30% average open rate on weekly marketing emails for marketing agency
A 5% CTR on ads for local soccer academy business
How does she do it? That’s what we’ll find out today.
She’s formally trained as a fashion designer, and has had experience as a freelance writer for magazines and digital publications. When covid struck, whe found herself in Melbourne Australia, stuck in the house under what she says was the worst lockdown protocol in the world.
So to make the best of a bad situation, she dove into the world of digital marketing and her marketing career really started to blossom.
Evelina likes sharing how she merges creativity with strategy, and why she believes email is the ultimate “business insurance” for any company or freelancer.
Today she’s going to tell us about her profitable approach to welcome strategies.
But first, I’m going to tell you that
Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
1. You've had a lot of success with welcome email sequences for new subscribers that lead to sales. Could you describe one you've built?
2. What are the three most important rules you have when you put together a sequence like this?
3. What are the worst mistakes you see in welcome sequences that don't work?
4. When you're writing a single email in a welcome sequence, what advice would you give someone who's never done a welcome sequence before?
5. What was the most surprising reaction you've ever gotten to an email in a welcome sequence?
6. What advice would you give about subject lines and preview text? Could you give a couple of negative and positive examples?
7. Can you recommend any resources for people to learn more about putting together effective welcome sequences?
Website: https://www.evelinakreative.com/
LinkedIn: Evelina Kagan https://www.linkedin.com/in/evelinakreative/https://www.linkedin.com/in/evelinakreative/
Instagram: @evelinakreative https://www.instagram.com/evelinakreative/
Free email subject line swipe file:
Downloadable PDF
Free how to hire a copywriter guide:
Downloadable PDF Download.
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