Content Strategy Insights Jason Barnard: Conversations with Google's Knowledge Graph
Dec 21, 2023
Jason Barnard, SEO expert, discusses crafting content strategies and messaging architectures for better ranking. Topics include exploring Google's Knowledge Graph, understanding voice and tone in writing, leveraging feedback loops in digital marketing, and focusing on user and brand SERP stability.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Exploring Google's Knowledge Graph and Evolution
04:09 • 3min
Understanding Voice and Tone in Writing and Google's AI Recognition
06:53 • 3min
Exploring the Feedback Loop in Digital Marketing Strategies
09:39 • 3min
Focusing on the User and Brand SERP Stability
12:15 • 20min