Content Strategy Insights
Jason Barnard: Conversations with Google's Knowledge Graph
Dec 21, 2023
Jason Barnard, SEO expert, discusses crafting content strategies and messaging architectures for better ranking. Topics include exploring Google's Knowledge Graph, understanding voice and tone in writing, leveraging feedback loops in digital marketing, and focusing on user and brand SERP stability.
32:00
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Quick takeaways
- Search engine optimization has evolved into a conversation, where content strategies and messaging architectures need to align with Google's Knowledge Graph.
- Structured and consistent content is crucial for building Google's confidence in a brand's messaging and maintaining relevance to user needs.
Deep dives
Understanding the Evolution of Search Engine Optimization
Search engine optimization (SEO) has evolved from a guessing game to a conversation between brands, messaging and content teams, and Google's Knowledge Graph and Search Engine. This evolution has been driven by practitioners like Jason Barnard, founder and CEO of CaliCube, who have deep expertise in content strategies and messaging architectures. By understanding Google's knowledge graph and its reliance on curated databases like Wikipedia and IMDB, marketers can tailor their content to better communicate their intended brand messaging.
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