Like many digital practices, search engine optimization is becoming more conversational. 

Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google's knowledge graph, Jason Barnard helps companies craft content strategies and messaging architectures that keep their brand prominent in Google's search results.

https://ellessmedia.com/csi/jason-barnard/