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20min chapter
Jason Barnard: Conversations with Google's Knowledge Graph
Content Strategy Insights
Focusing on the User and Brand SERP Stability
In this chapter, the speakers discuss the importance of focusing on the user and creating a stable brand SERP. They emphasize the integration of branding, marketing, and SEO strategies to create effective marketing materials. The conversation also touches on the significance of structured content, tracking system, and machine learning.
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