Product Thinking Episode 192: Brian Fugere’s Blueprint for Merging Teams and Technologies
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Oct 9, 2024 Brian Fugere, Chief Product Officer at Symplr, shares his rich expertise in healthcare technology. He discusses how to balance customer demands with strategic decision-making amid regulatory challenges. Brian highlights the importance of simplifying enterprise products and fostering a collaborative culture within teams. He dives into the complexities of mergers and acquisitions, emphasizing team integration and maintaining morale to drive innovation. Listeners will gain actionable insights for enhancing product strategy and navigating the evolving healthcare landscape.
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Simpler's Evolving Strategy
- Simpler's acquisition strategy initially focused on expanding their credentialing platform into a GRC platform.
- They discovered that "healthcare operations" resonated more with hospitals, leading to a platform approach and integrated product strategy.
Build vs. Buy
- Consider "time and resources" when deciding between building or buying.
- Evaluate your team's competencies; if they excel at optimizing existing products, acquisitions might be more effective.
PACS System Anecdote
- Brian Fugere built a PACS system in 2007-2008, which was later used by a surgeon treating his wife.
- This anecdote highlights the satisfaction of building something lasting, while optimizing acquired products also offers unique rewards.