The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind.

They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand partnerships. Plus, they share insights from the latest CEO Mama retreat, lessons from going viral, and the importance of maintaining authenticity in a world increasingly shaped by algorithms.

If you’re looking for actionable insights on where to focus your energy in 2025, this episode is packed with takeaways to help you stay ahead of the curve.

TIMESTAMPS

00:14 Bossbabe’s 2025 business and social media predictions — big shifts are already happening.

00:43 Why this January feels different and what that means for the rest of the year.

02:02 The rise of creator-led brands and why personality-driven businesses are winning.

03:51 Balancing creativity and business growth, why many entrepreneurs feel disconnected from their work.

05:14 AI in parenting — is it a helpful tool or a risky shortcut for kids?

07:53 The challenge of being both a content creator and CEO — how to navigate seasons of focus.

09:32 Instagram’s major updates and what they mean for your content strategy.

12:26 The TikTok ban reversal — was it a PR stunt or a wake-up call for creators?

15:51 The future of social media: why hyper-niche content and storytelling are the next big thing.

20:52 AI’s growing role in business operations, marketing, and customer service.

26:27 Why long-term brand partnerships are replacing one-off sponsorship deals.

32:58 The importance of owning your audience — why email lists are more critical than ever.

49:38 Final thoughts on 2025 trends, social media shifts, and what to expect next.

RESOURCES + LINKS

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FOLLOW

• bossbabe: @bossbabe.inc
• Natalie Ellis: @iamnatalie
• Lindsay Roselle: @lindsayroselle