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449: Instagram Updates, AI Predictions for 2025 + How the Creator Economy is Shifting (FAST!)

the bossbabe podcast

CHAPTER

The Shift in Creator Authenticity and Consumer Skepticism

This chapter delves into the challenges of trust and authenticity in influencer marketing, especially in light of creators admitting they don't use the products they endorse. It underscores the necessity for genuine relationships between creators and brands to foster consumer confidence.

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