Future Proof
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
Jun 14, 2024
Join Sumit Virmani, Chief Marketing Officer at Infosys, as he discusses brand building strategies, creating emotional connections with consumers, and balancing short-term growth with long-term investments. Explore how Infosys differentiates itself through innovation and purpose-driven initiatives, while adapting to changing consumer needs and utilizing AI in marketing.
21:26
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Quick takeaways
- Building emotional bonds with consumers is key for brand success.
- Balancing short-term growth with long-term brand investment is crucial for organizational success.
Deep dives
The Role of Brand in Business Success
Brands play a vital role in accelerating short-term growth and securing long-term market share for organizations. The emotional bond between a brand and its consumers is crucial for driving success. Strengthening this bond through consistent service delivery is key in achieving short and long-term business objectives.
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