

Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
Jun 14, 2024
Join Sumit Virmani, Chief Marketing Officer at Infosys, as he discusses brand building strategies, creating emotional connections with consumers, and balancing short-term growth with long-term investments. Explore how Infosys differentiates itself through innovation and purpose-driven initiatives, while adapting to changing consumer needs and utilizing AI in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Brand Building Strategies for Business Success
01:46 • 8min
Creating Content to Enhance Brand-Customer Connection
09:55 • 3min
Marketing Budget Allocation and Measuring Success for Brand Building
12:40 • 3min
Understanding and Adapting to Changing Consumer Needs through Marketing at Infosys
15:13 • 7min