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Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys

Future Proof

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Understanding and Adapting to Changing Consumer Needs through Marketing at Infosys

The chapter discusses the importance of marketing in identifying market shifts and staying relevant to evolving customer needs at Infosys. It also explores the impact of AI on marketing, highlighting its potential to democratize creativity and enhance marketing effectiveness.

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