Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
Future Proof
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Brand Building Strategies for Business Success
This chapter delves into the conversation with the Chief Marketing Officer at Infosys, emphasizing how brands add value to businesses by fostering emotional connections with consumers. It explores Infosys' approach to balancing short-term growth with long-term brand investment amidst global uncertainties, highlighting their commitment to innovation and purpose-driven initiatives. The chapter showcases how Infosys differentiates itself in the marketplace through its promise of guiding clients through business transformations and staying ahead with innovative solutions like Infosys Cobalt and Enforce's Topaz.
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