Selling with Love
How to Sell with Hypnotic Language & Influence - Paul Ross
Aug 12, 2024
Paul Ross, a master persuasion expert with over 30 years in hypnotism and sales, shares groundbreaking insights on using subconscious influence to boost sales. He discusses hypnotic language and the importance of trust in today’s sales landscape. Traditional techniques are challenged as Paul advocates for approaches that empower clients, highlighting the role of curiosity. Listeners will learn transformative strategies that shift mindsets and deepen connections, making them more effective salespeople and inspiring true change.
39:52
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Quick takeaways
- Sales success now hinges on instilling self-trust in clients, guiding them to feel capable and empowered in their decision-making.
- Using hypnotic language and strategic confusion can effectively engage prospects' subconscious, fostering a deeper connection and encouraging positive decision-making.
Deep dives
The Evolving Trust Paradigm in Sales
The traditional sales mantra of "know, like, and trust" has become insufficient in modern sales contexts. Customers are struggling with self-trust regarding their decision-making abilities, often due to past negative experiences with institutions. This shift necessitates that salespeople instill confidence in their prospects, ensuring they feel both capable and empowered to make informed choices. As a result, effective selling now involves helping clients regain trust in themselves and their judgments, rather than solely in the salesperson and the product.
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