The Persistent Entrepreneur How To Sell Anything Using ROI - Episode #358 with Ian Campbell
Dec 4, 2023
Ian Campbell, CEO of Nucleus Research and author of 'The Value Sale,' shares insights on leveraging reference customers, building relationships, closing deals, focusing on key benefits, using benchmark data, and understanding the value of selling in order to succeed in sales.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Building Relationships and Closing Deals
01:40 • 13min
The Biggest Mistake Salespeople Make and How to Close a Deal
14:56 • 5min
Focusing on Key Benefits to Close the Deal
20:01 • 6min
Using Benchmark Data for Business Value
25:41 • 15min
Understanding the Value of Selling and Leading with Value
40:11 • 3min