Ian Campbell
CEO of Nucleus Research and author of The Value Sale, specializing in demonstrating ROI and value-based sales approaches for technology and business decisions.
Top 3 podcasts with Ian Campbell
Ranked by the Snipd community
Feb 23, 2024 • 45min
Maximize Your Margins: ROI-Focused Sales Tactics with Ian Campbell
Discover the power of ROI in sales and business growth with Ian Campbell. Learn how to deliver value by increasing productivity, decreasing costs, and boosting profitability. Explore actionable strategies for implementing value selling and the importance of focusing on niches for success.
Dec 4, 2023 • 43min
How To Sell Anything Using ROI - Episode #358 with Ian Campbell
Ian Campbell, CEO of Nucleus Research and author of 'The Value Sale,' shares insights on leveraging reference customers, building relationships, closing deals, focusing on key benefits, using benchmark data, and understanding the value of selling in order to succeed in sales.
Feb 20, 2024 • 30min
Apply The Lost Art of ROI to Your Finance and Business Strategy
Ian Campbell, CEO of Nucleus Research and author of The Value Sale, shares his expertise on showcasing ROI in business strategies. He emphasizes the revival of ROI amidst budget constraints and the importance of aligning finance with sales to drive revenue. Ian discusses empowering sales teams with value-focused training and the clear benefits of collaboration across departments. His insights reveal how quantifying ROI can significantly shorten deal closures and enhance customer satisfaction, making compelling business cases easier for stakeholders.
