Ian Campbell
Chief Executive Officer of Nucleus Research and author of Wall Street Journal Best Seller book "The Value Sale," recognized expert on return on investment (ROI) and total cost of ownership (TCO) analysis, frequent speaker at industry and business events
Top 3 podcasts with Ian Campbell
Ranked by the Snipd community
Feb 23, 2024 • 45min
Maximize Your Margins: ROI-Focused Sales Tactics with Ian Campbell
Discover the power of ROI in sales and business growth with Ian Campbell. Learn how to deliver value by increasing productivity, decreasing costs, and boosting profitability. Explore actionable strategies for implementing value selling and the importance of focusing on niches for success.
Dec 4, 2023 • 43min
How To Sell Anything Using ROI - Episode #358 with Ian Campbell
Ian Campbell, CEO of Nucleus Research and author of 'The Value Sale,' shares insights on leveraging reference customers, building relationships, closing deals, focusing on key benefits, using benchmark data, and understanding the value of selling in order to succeed in sales.
Dec 29, 2022 • 26min
Creating a SAAS Solution - Ian Campbell Interview
Ian Campbell, the CEO of the SaaS solution Mission Suite, shares his unique journey from marketing consultant to software CEO. He discusses the advantages of SaaS for small businesses, emphasizing reduced costs and greater flexibility. Trust and personal referrals play a pivotal role in software consulting, as Campbell explains the challenges of traditional advertising. He also highlights the importance of strategic networking to identify ideal clients and enhance business relationships, ultimately redefining success in the entrepreneurial landscape.
