How To Sell Anything Using ROI - Episode #358 with Ian Campbell
The Persistent Entrepreneur
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Building Relationships and Closing Deals
In this chapter, they discuss the importance of sales and how some people try to avoid using the term 'sales'. They mention that regardless of what it's called, the goal is to build relationships and ultimately close deals. They emphasize that the customer needs to see value in the product or service being offered, otherwise the business won't be successful.
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