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LulaRoe Sales Parties
- LulaRoe consultants would host online parties to sell leggings, sometimes holding up items in real time.
- These leggings often sold out quickly, with shoppers eager to get specific patterns.
Mystery Boxes
- LulaRoe consultants could choose the style of clothing but not the specific patterns or colors.
- This meant they were essentially buying $5,000 boxes of unknown items.
Early Success
- Early LulaRoe consultants, who joined around 2015-2016, made significant profits, some receiving bonuses up to $90,000 monthly.
- This success was largely due to the rapid growth and early adoption of the MLM model.