
BONUS 1: Overpriced and Underwhelmed
The Dream
The Case of Sarah's Leggings
Haley Peterson is a senior correspondent for Business Insider. Lulero popped onto her radar several years ago when she heard about online parties where mostly women were buying up leggings really quickly. They have these massive shopper groups that they have thousands of members in them and they'll go live on Facebook and sell items, almost like an auction.
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