Context with Mike DelPrete Wendy Forsythe: Just Do It
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Oct 21, 2024 Wendy Forsythe, CMO at eXp Realty, opens up about the stagnant pace of change in the real estate industry and the tech innovations that are finally making an impact. She emphasizes the importance of operational efficiency and how agents can leverage new opportunities for growth. Wendy shares insights on overcoming challenges faced by mid-sized brokerages and the advantages larger firms have. With a focus on authenticity in leadership, she explores the role of transparency in communication and its importance for agent support during uncertain times.
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Slow to Change
- The real estate industry is slow to change because the fundamental dynamics of the business remain consistent.
- The entrepreneurial, salesperson personality attracted to real estate doesn't change much.
Just Do It
- Just do it and don't overthink things.
- Pick up the phone, use social media, and get better through practice.
The Last Mile Problem
- Agents often fail to follow up on leads, even highly qualified ones, which is a fundamental problem in the industry.
- Wendy Forsythe highlighted this issue through a secret shopping experiment where only one out of five agents responded to a promising lead.