Wendy Forsythe, CMO at eXp Realty, opens up about the stagnant pace of change in the real estate industry and the tech innovations that are finally making an impact. She emphasizes the importance of operational efficiency and how agents can leverage new opportunities for growth. Wendy shares insights on overcoming challenges faced by mid-sized brokerages and the advantages larger firms have. With a focus on authenticity in leadership, she explores the role of transparency in communication and its importance for agent support during uncertain times.