The Futur with Chris Do 256 - From Good To Great
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Aug 30, 2023 Mo Ismail, owner of Mocs Media and a dedicated member of the Futur Pro Group, dives into essential skills for designers to transition from good to great. He emphasizes the importance of active listening and asking the right questions to enhance client relationships. The conversation reveals how mastering typography can elevate design effectiveness, alongside the intriguing concept of negative space for dual interpretations. Mo shares insights on goal-oriented design and the significance of understanding your audience to craft meaningful work.
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The Importance of Listening
- Develop strong listening skills to understand client needs, not just express yourself.
- Replace design exploration with client dialogue through insightful questions and attentive listening.
Address the Elephant in the Room
- Don't be afraid to tell clients what you can't do; honesty builds trust and opens unexpected doors.
- Retreating when not a good fit can lead clients to pursue you or reveal new opportunities.
The Dating Analogy
- Chris Do uses the analogy of dating to explain the importance of listening.
- Being interested in others makes you more attractive; ask genuine questions and actively listen.
