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Mentioned in 1 episodes
The Advertising Concept Book
Book • 2001
The Advertising Concept Book is a classic guide that focuses on the importance of concept in advertising.
It covers every aspect of the business, from the creative process to strategies for various media types.
The book includes over 450 sketches of award-winning ad campaigns and emphasizes that a great idea is the foundation of successful advertising.
It covers every aspect of the business, from the creative process to strategies for various media types.
The book includes over 450 sketches of award-winning ad campaigns and emphasizes that a great idea is the foundation of successful advertising.
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Mentioned in 1 episodes
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Chris Do
14 snips
256 - From Good To Great
