On Strategy Showcase Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Apr 27, 2025
Join Tom Morton, a strategy consultant and former Chief Strategy Officer at R/GA, Britton Taylor, a freelance strategist with a long history at Wieden+Kennedy, and Lisa Prince, founder of School of Ideas, as they discuss their transitions from agency life to independent ventures. They share insights on the evolving advertising landscape, the joy of creative freedom, and the challenges of entrepreneurship. From the benefits of freelancing to the essential business skills needed for success, their journey highlights the excitement and anxiety of carving out new paths in strategy.
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Lisa's UK Apprenticeship Story
- Lisa Prince came up in UK agencies with a five-year apprenticeship before handling big projects herself.
- She contrasts this with the US, where planners often dive in immediately without such lengthy training.
UK Planners' Executive Seat
- UK planners historically acted as creative business partners with executive influence.
- This deep client engagement contrasts with the US, where planners often had less executive clout.
Britton's Unconventional Start
- Britton Taylor was an English major who taught grade seven before entering advertising strategy.
- He credits his classical training, especially from UK mentors, for his agency success.