Tom Morton

In this engaging discussion, Tom Morton (strategy consultancy founder), Suzanne Powers (co-CEO of AllAnd), and Faris Yakob (co-founder of Genius Steals) dive into the current landscape of agency strategy. They analyze the alarming trend of agencies cutting strategy roles and the implications for the industry. The trio debates the need for agencies to redefine their strategic value and explore opportunities for independent strategists. They also examine the rising importance of systems thinking and the necessity for clarity in a world filled with uncertainty.

Join Faris Yakob, an independent strategist and author, Tom Morton, founder of Narratory Capital, and Suzanne Powers, creator of All And, as they explore the shift towards indie strategy practices. They discuss their motivations for leaving traditional agencies, how they're reshaping business models, and the creative collaborations that drive unique brand offerings. The trio emphasizes the need for innovation in marketing strategies, tackling challenges in transitioning roles, and the power of community in enhancing creativity.

Join Tom Morton, a strategy consultant and former Chief Strategy Officer at R/GA, Britton Taylor, a freelance strategist with a long history at Wieden+Kennedy, and Lisa Prince, founder of School of Ideas, as they discuss their transitions from agency life to independent ventures. They share insights on the evolving advertising landscape, the joy of creative freedom, and the challenges of entrepreneurship. From the benefits of freelancing to the essential business skills needed for success, their journey highlights the excitement and anxiety of carving out new paths in strategy.